When I first decided to become a creator-entrepreneur in November 2022, I was absolutely PUMPED.
- “I’m finally going to be an opinion leader!”
- “I’d be working together with lots of clients in no time!”
- “I’m going to make a hugely satisfying & fulfilling business out of this!”
These were the thoughts I had when I started my Twitter account.
Looking back at it now, I can’t help but feel how naïve I was back then.
Well, everyone can dream, right? 🤷🏽♂️
Reality vs Expectations
So here’s the situation:
- I’m a productivity coach who’s building an online coaching business alongside a day-job
- I want to establish my personal brand as the go-to person for productivity & entrepreneurship while juggling a 9-5
- I want to use my skills & learnings from my personal experiences to help others like me
In the first 6 months of my creator journey, I voraciously consumed every single Twitter growth guide I could get my hands on and emulated the “best practices” of many large accounts.
What I thought would only take up 30-45 minutes of my time daily quickly ballooned into 4-5 hours of screen time on the social media app.
I started to stay up late to come up with new content to write, and made it a point to engage with 20-30 posts to “put myself out there”.
If I didn’t have a day job, this would have been a walk in the park.
But I did, and this crazy routine soon took a toll on me, both physically and mentally.
Sure enough, I got burnt out.
![](https://cdn.prod.website-files.com/60af048cc2abd6d9d565fd79/64d43a795c68d3ec43981551_bipm-story-terry-burntout.png)
On the edge
I almost gave up on my creator-solopreneur journey just after ~6 months into the game
❌ My account wasn't growing due to the Twitter nerf
❌ Creating content felt like a huge chore
❌ I felt like I was hard-selling myself
I noticed that I didn’t enjoy the process as much as I did anymore.
(And joy is an important value to me)
But I couldn't give up on my side-hustle goal.
“Not yet,” I thought to myself. “It’s too early to give up now.”
I needed to find a way to reframe my mindset and show up in a different way.
Something that felt more authentic, less “platitude-y”, and more conversational (like talking to a friend).
I reflected on this with 3 glasses of gin & tonic down, and put this idea out into the universe with my mind.
Then, it answered.
The Universe Hacked the Twitter Algorithm
After creating content in the productivity niche for a few months now, I noticed a few things about myself:
- I love creating routines for myself
- I enjoy helping disorganised people find order in chaos
- I hated using templates because it doesn't show my personality
Point 3 was the main source & trigger of my burnout
Fortunately, the universe sensed my dread and pushed Kevon's posts into my Twitter feed.
Something about his content spoke to me, and I decided to find out more about this other Asian dude who is on the same side of the world as me.
I dove deep into his content, especially his Definitive Guide to Building in Public.
![](https://cdn.prod.website-files.com/60af048cc2abd6d9d565fd79/64d43a8f3089f6d079b78006_bipm-story-terry-bipguide.png)
Call me crazy, but I finished the 9-part mega-guide within 2.5 hours on a Tuesday evening.
He covered a lot of things in that guide, but what left an impression on me that evening was this:
It was an audience-building framework that relied on authentic, live, personal experience as opposed to templates, swipe files, and overused sales tactics.
I knew I was on to something here.
By the end of it, I knew I was going to jump on the next opportunity to learn from Kevon about this interesting audience
That opportunity came in the form of Kevon’s Build In Public Mastery course!
![](https://cdn.prod.website-files.com/60af048cc2abd6d9d565fd79/64d43b3cc71dc866a976a6e4_bipm7-squad.png)
Jumping onto the #buildinpublic bandwagon
Over the course of 4 weeks, I absorbed everything I could from Kevon about his take on building in public.
And boy, did I learn A LOT.
My 3 main takeaways from the course are:
- Building in public is not only a marketing strategy; it's about showing your personality through your work so like-minded people will be attracted to you
- Building in public is relationship-building at scale to develop genuine relationships with your audience
- Building in public ensures product-market fit because you involve your audience in every step of the development of the offer
Put together, the overall mindset shift for me was this:
The best way to grow as a creator-preneur is not to use fancy tactics or hacksIt's to build things people want and get them involved in the process.
This was the key to helping me become a more genuine & helpful creator on Twitter.
But did it actually change anything for me?
The answer to that is a big fat YES.
Building in Public works!
I already started to experiment with #buildinginpublic before the cohort began!
And it got me my first sale on Twitter!
![](https://cdn.prod.website-files.com/60af048cc2abd6d9d565fd79/64d43ab0088173051c1af53f_bipm-story-terry-sales.png)
It's not much, but it's a GREAT start, especially when I'm starting from nothing!
Next was the 30-days Build In Public Challenge that was part of the cohort.
During that period, my stagnant follower count finally saw growth!
(And this was during a time of huge uncertainty due to The Great Twitter Algo Nerf)
![](https://cdn.prod.website-files.com/60af048cc2abd6d9d565fd79/64d43b7e51cab34a69755bc0_bipm-story-terry-traction.png)
And more recently, I’m still seeing the impact of implementing Kevon’s framework
Do interesting things, share interesting stuff
Being a part of Kevon’s BIPM community is one of best things that happened in my journey to be a creator and entrepreneur so far.
Learning about the framework and implementing it now feels like riding a bicycle for the first time - you’ll never forget about it.
It has also enabled me to pivot business, launch my new offer, and made many new friends along the way.
So, if you’d like to…
✅ Sell without selling
✅ Build without bragging
✅ Grow without grovelling
Then be a part of Kevon’s “Build In Public Mastery” community today!
*Disclosure: When you sign up through the link above, I earn a commission at no extra cost to you.